Google Ads: What are Google Ads and How Do They Work for Service Businesses?

Meta: With over 3.5 billion searches per day, google ads are the perfect marketing method for your service business. Are you wondering about what are google ads and how do they work? Learn more below……

What Are Google Ads?

Google Ads is a pay-per-click advertising program from Google that enables advertisers to promote their product, service or business based on user search queries or web content displayed in Google’s content network. Google Ads are of various types. Some of the main types are as follows:

  1. Text-Based Google Ads:

The text-based Google ads are those that appear below or above search results and typically include a Headline, Text, and one or more Display URLs. The Text-based Ads do not contain images, they often include only a single URL, and the Ad’s appearance is controlled by the text of the Headline and Description.

  1. Image-Based Google Ads:

Image-based ads are the ads that will be created on the pictures which encourage more clicks and reach out to your customers on a more constructive level. It is one of the best ways to generate more traffic & sales for your business. Image-based google ads mean your product images that will be used by Google to show related ads of your product to the visitors.

  1. Video Google Ads:

People love to see a video. This makes a strong case for your product or service. Video-based google ads are a technique wherein relevant videos are displayed on an ad in a google search result. With advanced technology and extreme class, these video-based ads make you feel like your watching a movie trailer. Video-Based Ads (VBA) if used correctly and taught by a good and skilled video-based ad designer can make for a great new business model you can exploit to earn a lot.

  1. Product Listings:

Product Listings are specific to shopping results on Google. So your product advertisement will only show up when someone is searching for similar products like yours. Product Listing Ads(PLA) is a new way to get your products in front of potential customers. You can run your ads when and where you want and they’re easy to create and manage in AdWords.

  1. App-based Google Ads:

App-based google ads refer to the application that is being created by the android developer which will have google ads. App-based google ads gets shown when the users install your app. The main benefit of using app-based google ads is that it increases the conversion rate of purchase in the app. In addition, you receive more ad impressions in-app.

What are Google Ad Networks?

There are two types of Google Ad networks that exist. The advertising options followed by each network vary. You can choose anyone depending on your needs or objective. These types include:

  • Search Network
  • Display Network

Search Network: The search network shows your ads on Google and across the Google Network. When someone searches for a keyword you’re targeting, your ad can appear at the top or bottom of their search results page. For example, if you run a business that sells hair extensions, you can create a hair extensions ad group. Then, when a user is searching for “cheap hair extensions” on Google they might see your ad.

Display Network: The display network is a way for you to show your Google Ads on websites that are not necessarily related to the products or services you’re advertising.

Display Network consists of all of Google Inc.-operated websites included in the Google Network, such as, Gmail, Blogspot, and so on.

How does Google Ads work?

The working principle that google ads follow is actually an auction. The auction takes place live. You can bid to gain a particular position for your ad on the search result page. There are two factors that greatly affect the position of your ad on the search result page. These factors include:

  • Bid Amount
  • Quality Score

Bid Amount: The position of your ad on the search result page depends on the amount of bidding. It is the amount that you pay to the user who clicks on your ad. If the bid is high as compared to other bidders then your ad gets a higher position which is top of the page. On the other hand, if the bid amount is low then your ad will get a lower position.

Quality Score: The quality score depends on the following things: how good your ad is SEO optimized, the landing page quality on which you are going to display your ad, does the ad which you are displaying has some relevancy to the searchers or not. These things collectively determine if your ad going to get a higher position or a lower position in SERP. If the quality of the ad you are displaying is great then it will also get you a chance to win some percentage of discount through google on pay per click (PPC).

Why You Should Advertise Using Google Ads for Your Service Business?

There are several reasons to choose google ads to spread the word for your service business.  Some of the main reasons are as follows:

Measurable: Measurement is a critical part of any advertising campaign. Through its self-serve interface, Google AdWords enables advertisers to systematically track the return on their advertising spend by using a variety of analytics tools. You can use data insights to make data-driven decisions and get a real-time look into how your campaigns are performing, what’s working and what isn’t, and more.

Scalable: Scalable means its design allows the ads to grow as your business grows. If your ad campaign becomes successful you have an option to run multiple ad campaigns. Advertising on Google can be scaled to fit any budget, whether you’re running national campaigns or small local ones. This flexibility makes it easy for small businesses to compete with larger competitors. 

Faster the SEO: Google ads (known as pay-per-click) is a very fast and lucrative way for small business owners who make money from advertising. While SEO takes significant amounts of time and continued effort to produce results, PPC ads can be used right away and there is no waiting for anything. PPC marketing is a great way to get your service business out to your target audience and begin making sales rapidly.

Secure Brand Name Searches: A brand owner can secure their brand name search online by bidding on their own brand name. Brand name searches are an essential part of building loyalty. It is important to secure these searches for your brand name so you can ensure the brand is the default brand in peoples’ minds. Part of your strategy should be using Google ads to secure these search terms.

Brand Awareness: Google advertising can help you build brand awareness for your business. It allows you to reach potential customers directly, and control just how much you would like to spend on your campaign. Whether you’re looking for customers in an adjoining neighborhood or halfway across the globe, Google AdWords enables businesses of all sizes to increase brand awareness and generate leads.

Drive Sales: Google Ads is your comprehensive customer acquisition and run-time management platform. When you provide solutions to your customers and help them with their problems through clear and concise CTA. This helps you convert them based on your CTA.

Cost-Effective: Google ads are cost-effective not only for SMEs but also for large companies. It provides various features to change the size of an ad, color of an ad, placement of an ad, etc. to fit your website well. This will help you in adjusting the cost of your google ads campaign just according to your budget. 

Google ads are cost-effective because their pay-per-click advertising system allows advertisers to be charged for each user who clicks on an ad, instead of paying for impressions, like with traditional search engine advertising.

Final Verdict: Is Google Ads Right for Your Business?

Google Ads offers a highly targeted, affordable way to reach millions of online customers, connecting your products and services with those who are most likely to purchase your items. 

Whether you have a small budget or looking for new ways to drive traffic to your site, or just want to spend less time managing your online advertising efforts, Google Ads can be the right way to help you spend your marketing dollars with confidence.

Google is one of the biggest advertising platforms you can benefit from. According to the latest reports, Google has 92.47 percent of the share in the market. With google ads through properly following ad strategy, you can scale your business to a whole new level. Therefore you must invest in google ads to keep dollars coming in.