What is Facebook Advertising and How Does it Work for Service Businesses

Meta: With over 2 billion users, Facebook is undoubtedly the largest social media site in the world that is the best fit for advertising. Want to get familiar with what is Facebook advertising? Learn more below….

Do you want to advertise your products and services on Facebook, but aren’t sure where to start? Facebook advertising can help you grow your audience through creating advertisements that appear in the news feed of the people who are the exact match. There’s no easier way to let them know about your business than with a targeted ad.

What is Facebook Advertising?

Are you struggling to know what is Facebook advertising? Facebook Advertising is a style of advertising that uses the Facebook advertising platform to deliver sponsored content to your target demographic. Advertising on Facebook is a highly effective way to promote your business and reach millions of consumers. You can advertise in several different ways on Facebook.

Facebook advertising is an online marketing strategy designed to build brand awareness, drive traffic to your website, and generate leads. When it comes to digital marketing, no other platform provides the same engagement opportunities as Facebook.

Why should you advertise on Facebook?

Facebook is the world’s largest social network site, with over 2.91 billion active users. There’s no shortage of people on Facebook, but many companies struggle to grasp its true potential for advertising.

Facebook is responsible for 8 of 10 purchases made online. Advertise on Facebook with the largest social media network in the world; there’s no better time than now to leverage Facebook marketing tools and develop meaningful relationships with your customers.

By targeting your potential customers on Facebook, you can make your advertising dollars go further. You can target people based on the demographics, interests, demographics, behaviors, and connections of your current Facebook fans. With its real-time reporting of conversion rates, your Facebook advertising results become measurable, making it easier to refine your ad spend for more cost-effective marketing.

Who should advertise on Facebook?

Any business that has products or services and is interested in advertising their business online should consider Facebook advertising. 

The categories of businesses in broad terms that are the best fit for Facebook advertising include:

  1. Business with low friction conversions:

Businesses have different methods for how they handle customers across their business. Some are high friction, where the customer must work to buy the product or service they are looking for, while others are low friction, where all the hard stuff is handled before the customer even gets in touch with the business. 

These businesses had a high volume of transactions per day and they all had a low-friction conversion–meaning that the customers could purchase without significantly thinking about it.

Low friction conversion businesses are usually better for Facebook advertising because they make it easier for customers to get in touch. 

  1. A business that comprises of long sale cycle and small purchase:

Businesses with a long sales cycle or low average order value don’t have the same immediate need to advertise, but their conversion rates are typically much higher than short-term product-centric businesses. 

When a company has a long purchase cycle, it takes a lot of time for them to set aside the money to make the purchase. Businesses with lower average orders also need to be strategic about nurturing leads and nurturing relationships. Therefore it suits these business to put their product or service in front of millions of Facebook users who are looking for their services and products.

What are service businesses?

There are several service businesses exist around the globe. Some of the major service businesses that should advertise on Facebook include:

  • Dental 
  • Plumbing
  • Solar
  • Photography
  • Pest Control
  • Carpet Cleaning
  • Auto
  • Roofing
  • Home Improvement
  • Air duct cleaning
  • Remodeling
  • Medspa
  • Cosmetic Surgery
  • Vets
  • Attorneys
  • Locksmiths
  • Doctors
  • Chiropractic
  • Cleaning services

The list not end here, there are several more businesses except the listed above that can take benefit from Facebook advertising.

How do Facebook Ads Work for Service Businesses?

With Facebook Ads, you can create an ad that will appear in the news feed of your audience’s Facebook page. You choose who to reach based on:

Behaviors: Facebook Ads based on behaviors are created to target an audience based on the products, services, or websites they like or browse. This helps you get your information in front of the people who are most likely to be interested in it.

Geography: Targeting an audience based on geography is essential for advertising if you want to build relationships with your customers. You can advertise in certain cities, cities within countries around the globe or narrow down your advertisement by zip code.

Age: You can select the age of people to whom you want to show your product or service. For an instance, you can select the age from 15 to 30, or 20 to 40 years, etc.

Gender: When you use gender as an interest in Facebook ads, your ad will appear in the news feed of people who have self-identified their gender on their Facebook profile. You can target male, female or eunuchs based on the product or service you are offering.

Interests: With Facebook’s vast user base, you have the opportunity to select from thousands of interest categories in order to concentrate your targeting efforts. Interest include what they like or what not, their hobbies, and much more.

Connections: Facebook Advertising offers many options to target audiences based on connections to target specific types of consumers or users. The connections shown can be broad like friends, or more targeted like Good Friends, Family, Professional Networks.

This will provide you with an opportunity to target the exact audience to which your product or service suits.

Facebook allow you to choose from a variety of ads. Some of the main types that you can choose are as follows:

Text-Based Ads:
Text ads are those ads that include short text messages with a proper CTA to get conversions. The more compelling headings or titles the more conversion you get as a result. The text ads are least attractive because no one have time to read, they are in hurry.

Image-Based Ads:
Facebook Image-Based Ads uses images as ads for the better presentation of the products/services. This allows the viewers to set a clear picture in their minds when they see your ads. These are called visual ad units on Facebook which are made up of one or more images along with the text that is written to support them. Their conversion rate is better than text ads.

Video-Based Ads:
Video-based ad means: instead of writing text inputs, users can use the video clips to promote the products and services freely. They can freely express the concept and idea behind their product or service and catch attention quickly. According to Facebook official information, Videos increase the click-through rate of Facebook ads by 80% compared to standard images and text-based ads.

What is Facebook Advertising?: Final Verdict

As Facebook continues to dominate as one of the top social networking websites in the world, many webmasters and business owners are now considering trying their hand at internet marketing via Facebook advertisements.

With features that allow you to customize your advertisement specifically for your desired group, the possibilities are endless as to the number of people you can reach.

Facebook advertising has transformed the way companies market their goods and services. The near-limitless potential of Facebook marketing, coupled with the deep integration of Facebook users’ daily routines, creates an unparalleled opportunity for any company to turn its visitors into loyal customers.

You must invest in Facebook advertising to boost your revenue and increase your ROI.